Review of "The Little Blue Book": How to Influence Others to Think Democratically

Neuropolitician provides us with a insightful review of the recently published The Little Blue Book by George Lakoff and Elisabeth Wehling. It is perhaps Lakoff's best book yet. It does not go into as much detail as some of his work, but then the The Little Blue Book was intended as a handbook not complete summary of everything ever done on the subject of political persuasion.
"Traditional American democracy has brought beauty to the world. The idea of citizens caring about each other and taking responsibility not only for themselves but also for their fellow citizens has a moral beauty. The mission of government is to protect and empower all equally through the use of the public realm, defined as resources for the betterment of life provided by all. That is also beautiful. It has made for civilized and humane private lives and prosperous private enterprise".

That paragraph opens the sixth chapter of The Little Blue Book by George Lakoff and Elisabeth Wehling. But while the book is touted as a guide to thinking and talking Democratic it is more of an explanation of how people can persuade and influence others by understanding the theory of the mind. While the emphasis is on empathy and caring for others the authors stress the need for doing it from a moral perspective. In other words, it needs to be done on a very ethical and emotional plane to be effective.

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