Washblog

Flush from these successes, Jeff went on to purchase the old Red Hook Brewery building in Fremont to start a chocolate factory, roasting organic, fair-trade cocoa beans--a first in the United States. As the factory was just starting up, the building also was made available to the Fremont Arts Council for events and workspace. Another part of the building was turned into a community gathering space that would be used for Seattle Thunder concerts and other activist events.

While achieving great success as an eco-entrepreneur, Jeff showed little interest in personal fame or fortune; he was always more focused on how he could use his resources to make the world a better place. I first met Jeff in 1989, just a little more than a year after he started Essential Foods. He had already made much more money from his business than he was able to use for his humble lifestyle. So his first thought was to put it toward creating other useful community institutions.

In 1990, he started a store called Earth Goods in a Roosevelt storefront, selling eco-friendly products, just as the concept was beginning to gain public awareness (probably a little ahead of its time, actually). Simultaneously, in a building next door, Jeff launched a nonprofit called Intentional Future, which would be a community resource center for various kinds of positive social change (part of the building was also rented out to other activist groups, including Earth On the Air radio and forest action groups). It was there that I found a home for the project I had come to Seattle to start--a monthly multi-issue activist newspaper called Seattle Community Catalyst. Without Jeff's support that paper might never have seen the light of day. Earth Goods, Intentional Future, and the Community Catalyst only lasted for a few years, but made an impact in their time.

Never one to rest on the success of his last project, Jeff was always looking forward to the next one. In the early years of this decade Jeff turned his attention to better understanding the system of money and finance within which he had flourished as a businessman. He decided that the system was fundamentally flawed, that there was a better way, and began to work toward creating that better way. His ambition was nothing less than to create an alternative monetary system that would undermine the capitalist financial institutions that he saw as the source of so many of the world's problems. He seemed unfazed by taking on this enormously ambitious project just as he was launching his new chocolate factory.

Sadly, around the same time, Jeff began experimenting with psilocybin mushrooms and other psychedelic drugs, which fundamentally destabilized his ways of thinking. He flipped from an almost saintly humility to the most extreme self-aggrandizement: His psychedelic "enlightenment" led him to believe he was the second coming of Jesus Christ who was put here to battle the forces of the Anti-Christ, represented by Bush and Cheney. As his delusions grew more extreme, his resources enabled him to publicize every twist and turn of his thinking in full-page ads he purchased in The Stranger and Seattle Weekly during 2004-2006, calling himself "The Messenger." It was a tragic turn.

While much of Jeff's behavior during his final years seemed extremely out of character, the one consistent thread was his driving passion to make the world better. In that regard, he left behind a long trail of accomplishment. He will be truly missed by many.