McCain probably thought that by choosing Sarah Palin as a running mate he could mask his record on women's issues - or to borrow a timely phrase, put lipstick on the pig that is his platform.
But WakeUpWalmart.com is going to make sure he doesn't get away with it.
In a new ad, WakeUpWalmart.com highlights what is one of the most egregious examples of his standing in the way of progressive reforms like fair pay for women.
Women working at Walmart make notoriously less than their male counterparts (it's the Walmart way). That's why WakeUp Walmart joined together with other groups to form the largest discrimination class action in history.
This was a chance for Big Mac to prove those reform credentials he likes to talk about, but instead he case a big, fat, regressive "NO" to fair pay.
The ad can be found over here