Competing Narratives: The Parties and Darcy Burner
By DWE
Fri Mar 17, 2006 at 03:06:17 PM PST
Section: Diary
Topic: Election news/info
Most non-violent political struggles largely involve a competition between narratives reinforced by images. In general, the side which has the means and credibility to convey a superior narrative wins. As Dlaw has pointed out, a collection of piecemeal policy positions do not constitute a narrative. Rather, policy positions are details that must fit into a narrative pattern. The goal is to create a narrative so compelling that the other side is forced to argue on your terms--terms that are inherently beneficial to your side. For example, in '04 Republicans created a narrative of security and values, and they made the narrative so compelling that Democrats were forced to argue on Republican terms--to their own detriment.
In recent months, the Republican narrative has been subverted because the voters see the obvious contradiction between the Republican themes of security and values, and the rampant corruption in their ranks and the insecurity of Iraq and Katrina. Their lack of budget judiciousness only reinforces the public's sense that the Republican narrative is not credible. The Democrats have an opportunity to take advantage of Republican disarray, but have they fashioned a narrative with a unified set of themes, reinforced by compelling images and policies?
If the Republicans have a collapsed narrative, the Democrats seem to have no narrative at all. Our Congressional leaders, in their inability to establish a discernable pattern of strategic stands, have failed to "advance Democratic discourse," as Microveldt has put it. In effect, each Democrat is on his or her own, and we activists will often find ourselves, once again, attempting to create coherent narratives for particular candidates we support--narratives we'll fall back on when we talk with our neighbors, friends and family about why they should care about the upcoming election.
Darcy Burner is still in the formative stages of her candidacy, and my hope is that over the coming months she'll weave together a set of themes that will define her as a candidate, dominate the terms of the race, and force Reichert onto the defensive. Darcy Burner has already signaled that she wants to draw on her experience of growing up in a military family, of being a daughter, mother, and businesswoman, and of capitalizing on educational opportunities.
She'll need to sharpen the language she uses to describe her experiences and learn to weave in anecdotes of symbolic importance. She'll need to show how her political vision of America flows out of her experience and how her policy positions fit the pattern of her vision. She'll need to demonstrate, by symbolic implication, how her story contrasts with Reichert's. She'll need to craft a stump speech whose rhythmic, integrated, vivid, authentic and resourceful language makes her story exciting and moving. And she'll so need to embody that story that every time she appears in public her audience will be stirred with enthusiasm for her candidacy.
The Democrats have an opportunity to retake the House this year, but if that is to occur, candidates like Darcy Burner will have to overcome formidable odds. She'll have to do what, in effect, the Democratic leadership has failed to do: define and convey a narrative so appealing that the electorate will be moved decisively by an "audacity of hope."