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Competing Narratives: The Parties and Darcy Burner

Most non-violent political struggles largely involve a competition between narratives reinforced by images. In general, the side which has the means and credibility to convey a superior narrative wins. As Dlaw has pointed out, a collection of piecemeal policy positions do not constitute a narrative. Rather, policy positions are details that must fit into a narrative pattern. The goal is to create a narrative so compelling that the other side is forced to argue on your terms--terms that are inherently beneficial to your side. For example, in '04 Republicans created a narrative of security and values, and they made the narrative so compelling that Democrats were forced to argue on Republican terms--to their own detriment.

In recent months, the Republican narrative has been subverted because the voters see the obvious contradiction between the Republican themes of security and values, and the rampant corruption in their ranks and the insecurity of Iraq and Katrina. Their lack of budget judiciousness only reinforces the public's sense that the Republican narrative is not credible. The Democrats have an opportunity to take advantage of Republican disarray, but have they fashioned a narrative with a unified set of themes, reinforced by compelling images and policies?

If the Republicans have a collapsed narrative, the Democrats seem to have no narrative at all. Our Congressional leaders, in their inability to establish a discernable pattern of strategic stands, have failed to "advance Democratic discourse," as Microveldt has put it. In effect, each Democrat is on his or her own, and we activists will often find ourselves, once again, attempting to create coherent narratives for particular candidates we support--narratives we'll fall back on when we talk with our neighbors, friends and family about why they should care about the upcoming election.

Darcy Burner is still in the formative stages of her candidacy, and my hope is that over the coming months she'll weave together a set of themes that will define her as a candidate, dominate the terms of the race, and force Reichert onto the defensive. Darcy Burner has already signaled that she wants to draw on her experience of growing up in a military family, of being a daughter, mother, and businesswoman, and of capitalizing on educational opportunities.

She'll need to sharpen the language she uses to describe her experiences and learn to weave in anecdotes of symbolic importance. She'll need to show how her political vision of America flows out of her experience and how her policy positions fit the pattern of her vision. She'll need to demonstrate, by symbolic implication, how her story contrasts with Reichert's. She'll need to craft a stump speech whose rhythmic, integrated, vivid, authentic and resourceful language makes her story exciting and moving. And she'll so need to embody that story that every time she appears in public her audience will be stirred with enthusiasm for her candidacy.

The Democrats have an opportunity to retake the House this year, but if that is to occur, candidates like Darcy Burner will have to overcome formidable odds. She'll have to do what, in effect, the Democratic leadership has failed to do: define and convey a narrative so appealing that the electorate will be moved decisively by an "audacity of hope."

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As David Domke points out, voters operate within "structures of feelings" that tend to be the deciding factor when they pull the lever in the polling booth. This explains why rational voters will vote against their own self-interest and vote Republican in large numbers. The Republican narrative engages their gut feelings about God, Country and Security.

You are correct in assessing the lack of a compelling narrative at large in the Democratic Party, and in our current  local congressional race.

John Kerry and Al Gore ran campaigns of policy,  to the doom of our party. Our liberal values have not found the frame needed.

Darcy's campaign is an interesting example. There is indeed an inherent narrative in her background, which juxtaposes well with Reichert's "I'm the Sheriff" iconography. However, that narrative has yet to find its needed distillation.  

Yes, I am arguing for a Hollywood-esque "brand" that is as pithy and evocative as "I'm the Sheriff."

That brand is needed right around last week, as this campaign will indeed be decided around structure of feelings, which don't change much once they are found.

by Andrew Tsao on Fri Mar 17, 2006 at 04:48:24 PM PST


...and I'm glad to see you confronting it in exactly the terms in which it needs to be thought of.

I remember doing this for a Mayoral race in PA and I must have gone through six completely different versions before I even got a bio that worked. The temptation is to try and simplify it: Write a resume, find popular issues in the community - but the task is much harder.

I think of it this way, there is the candidate: her story in all the different ways it can be told, and the issues in all the different ways they can be ordered. The person has to make sense with the issues. Her representattion of an issue has to relate to something about her. The arc of her personal story (both her history and the story her manner and language tell whenever she meets someone) has to be a story of why she makes sense.

The terrible mistake that's made is the assumption that the story of the person is one thing and the issues are another. That's a disaster. People like Reichert have an advantage: the story of his previous career dovetails easily in to his present career.

Darcy Burner will have to create the narrative. The best story to use is how she got into politics. Then, I think, you take the events in her life that are unavoidable and the language that she tends to fall back on no matter what and start building a story for the person whom all these strangers will see for such a short time. You carefully cull from profiles that are written about her. And most of all you build those arcs within larger arcs that tell stories.

Darcy Burner is who she is and you have to start there. People will only see a part of her, but that part they see must makes sense to them.

by dlaw on Fri Mar 17, 2006 at 06:33:56 PM PST

indeed is a good narrative. Adopted child, Air Force brat, computer geek, brilliant National Merit Scholar, Harvard, Microsoft, mother, all the comforts of home.  BUT the state of the country compels her to run, becasue of all that she has gone through that is so dear to her and all of us who believe in America.

Darcy Burner: Our future, our America

by Andrew Tsao on Fri Mar 17, 2006 at 10:17:43 PM PST

Darcy is the strongest most likely to succeed candidate in the 8th, we have seen. The law of the land has never been better here for a democratic win. Yet it will be a tough race.
While I agree with much of your content, the way she talks about the issues will need to be taylored to her district and part of the game is to lay out where you stand at a point in the race where you reach past the voters filters and do not narrow your appeal when the other side takes your words and uses them to do just that.
So while I agree that the national party needs to get out there with a clear vision I also agree that Darcy has time to get her message tuned and out to the voters.

by Particle Man on Fri Mar 17, 2006 at 03:24:47 PM PST

even sell their own "messages" -

mcjoan, armando, ... have all been discussing this on dailykos far better than I'll accomplish this weekend.

http://www.dailykos.com/story/2006/3/17/94529/2888

so, unfortunately, our local candidates can't rely on can't do messages and can't fight backs dlc parasite consultants.

my concern about any progressive candidate is probably not the concern from many progressives -

will the candidate have the chutpah to have the fight back message, or have the people with the fight back message?

Nothing wrong with being above it all and noble and smart and all the great stuff, BUT, if you don't have someone knocking heads you don't belong in politics.

rmm.

(btw - since I think organizations which rely on human goodness, human selflessness, and the kindness of strangers for success are a waste of time - most progressives probably don't want me over for dinner anyway. )  

http://www.liemail.com/BambooGrassroots.html

by rmdSeaBos on Fri Mar 17, 2006 at 04:21:39 PM PST


...for the moment.

Yes, she MUST contrast herself with George Bush. Yes, she MUST tell voters she will help them with certain things they care about but those things fall into place when you have a sense of how to tell the story of the political woman.

by dlaw on Fri Mar 17, 2006 at 06:36:23 PM PST

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